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Adding Merge Tag in MailChimp to attach Mobile Numbers to Leads from Optingun Forms

Are you using MailChimp? are you building email list using Lead capture forms? chances are that you can not capture leads with Phone Numbers, that is because the default MailChimp list doesnt come with Phone number, all you can do is add name and email ID of the subscriber, nothing else.


Some time you need your subscribers Phone number for various reasons and if you setup Phone number field in your forms and start capturing leads, those leads come with no phone number in MailChimp list.

But MailChimp allow custom fields for the list, so if you can have any new/custom field to match your purpose and send data form different places like Lead Capture forms or API and add that data into that custom field, similar way we can add a new merge field for Phone Number and your leads will come with Phone Numbers now.


How to Create Merge Field for Phone Number?

Go to MailChimp dashboard and navigate to email lists and under the menu tab of your selected list, click on Settings and then List Fields and *|MERGE|* tags

Now click on Add A Field and click on Phone link that appear there, this action will add a new field with Phone formatting, you can customize the formatting options(this is optional)



In the field options change the Merge Tag to PHONE in all caps, and save that field.

Once you are done you are all good to receive leads with Phone numbers, try this with your MailChimp lists and if you find any difficulty feel free to write to Optingun Help.